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For MCN distributors, networks and broadcasters

Your YouTube CMS, on autopilot. With guardrails.

Loon connects to your YouTube CMS and handles the daily work: potential claims reviewed and confirmed, bulk actions with safety caps, every activity logged, and timely updates on YouTube and WhatsApp so nothing slips.

Book a free audit See the workbench
A glass video tile with a play symbol, connected to small panels showing a checkmark, a bell and a chart

The workbench

This is what your team opens in the morning.

app.loongroup.in · Northwind Media · Claims queue
The Loon Claim Engine claims queue: potential claims for one content owner ranked best first, with lane, match, views and expiry on each row

Every content owner gets this view, and Loon staff see all of them in one place.

The problem

YouTube's tools are built for one rights holder. You run twenty.

Every content owner means another context switch, another queue of potential claims, another set of disputes with their own clocks. The work is repetitive, the mistakes are expensive, and nobody can tell afterwards who did what. Loon puts the office around the filing cabinet.

What it does

The daily work, done for you. Every action, on the record.

Automated claiming, one queue for every owner

Potential claims are pulled from every owner, ranked best first, and confirmed by rule or by a reviewer. Bulk decisions fan out safely with a pre-flight check on every row.

Guardrails and caps

Daily write caps per owner, a circuit breaker on rising disputes, a kill switch, and a dry-run mode that rehearses everything first.

Activity log

Who decided what, when, on which claim, with the evidence attached.

Timely updates on YouTube and WhatsApp

Expiring claims, new disputes and finished batches reach the right person as WhatsApp reminders. A reply can confirm the safe ones.

  • Per-person access set by your admin and Loon staff.
  • Client portal: owners see their own claims and approve the sensitive ones.
  • Searchable owner switcher, scoped to what each person may open.

Built for teams, not one login

Your reviewers, our reviewers, and your clients' approvers, in the same queue with the same log.

A named person, in your time zone

Chennai-based operations team. Enterprise clients get a person, not a ticket.

Guardrails

Three lanes. Humans where it matters.

Every potential claim is sorted before anyone touches it. Clear cases move fast. Grey areas get a second pair of eyes. Risky ones never leave your side of the table.

  • Fast lane. Full reuploads from known repeat uploaders. One reviewer, one click, or a rule you set.
  • Slow lane. Short clips, music-only matches, sources with licensed material. A second reviewer signs off.
  • Stop lane. Reviews, news, comedy, partner channels, open disputes. Routed to your own approver. Loon never decides these.
  • Batches you can undo. A whole batch is one unit: staged, watched by the circuit breaker, reversible.

How it starts

From read-only to live, at your pace.

1

Connect

You authorise Loon into your YouTube CMS with OAuth. Read-only. Nothing is written.

2

Free audit

Within 48 hours you get a report: claims about to expire, assets with no reference, estimated value at risk.

3

Shadow period

The engine runs in dry-run for 3 to 14 days. You see every decision it would make. Nothing reaches YouTube.

4

Live, with caps

Writes switch on per owner, behind daily caps that grow as trust does. You can pause everything in one click.

app.loongroup.in · Claim · Press meet, full video
A single claim in the Loon Claim Engine: expiry, lane, the decision panel and why it ranked where it did

Safety

Inside your own CMS. Nothing leaves your account.

  • Your OAuth, your CMS. Loon owns no CMS and keeps no copies of your videos.
  • Never downloads third-party content. Matching is YouTube's. Decisions are yours and ours.
  • Disputes stay in YouTube Studio. Loon tracks the response clock so none lapse.
  • No action is ever resent automatically. If something fails, it stops and tells you.
  • Indian company, Indian data law. Personal data handled under the DPDP Act 2023.

Questions network heads ask

Does this replace YouTube CMS?
No. It sits on top of it. Your CMS stays the system of record; Loon is the workbench and the log around it.
What can go wrong, and what stops it?
A wrong claim is the risk. Four things stop it: the lanes, the daily caps, the circuit breaker that pauses on rising disputes, and the shadow period before anything is live. And every action is logged, so a mistake is found and reversed, not buried.
Who holds the YouTube access?
You do. Each client owns its OAuth app and can revoke Loon's access at any moment from the Google side.
Can our own team use it too?
Yes. Per-person access is set by your admin. Your reviewers, our reviewers, or both, in the same queue with the same log.
How is it priced?
Per client, depending on the number of content owners and the volume of work. Talk to us and we will propose a model, including a share-of-recovered-revenue option.

Start with the free audit.

Read-only access, a 48-hour report, no commitment. You will know what is expiring and what it is worth before you decide anything.

Book a free audit Talk to us