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Loon Distribution

One release. Every platform. Paid in rupees.

Music distribution built for independent artists and labels in India first. 150+ platforms, 100% ownership, free collaborator splits, payouts to your Indian bank account, and support from real people on WhatsApp in Tamil, Telugu, Hindi and English.

Talk to us See the platforms
A blue glass vinyl record dissolving into many small spheres
SpotifyApple MusicYouTube MusicAmazon MusicTIDALDeezerTikTokInstagramSoundCloudYouTubeFacebookSpotifyApple MusicYouTube MusicAmazon MusicTIDALDeezerTikTokInstagramSoundCloudYouTubeFacebook

Platforms

Everywhere people listen.

Spotify
Apple Music
YouTube Music
Amazon Music
TIDAL
Deezer
TikTok
Instagram
SoundCloud
+140 more

Indian services such as JioSaavn, Wynk and Gaana are listed as our delivery partner confirms them.

What you get

The things the big distributors do badly for India.

100% yours

You keep ownership of your masters and 100% of your streaming royalties. No hidden cut, no surprise add-ons.

Rupee payouts

Paid to your Indian bank account in rupees, with statements you can actually read.

Free collaborator splits

Set the split once. Producers, featured artists and writers get paid automatically.

ISRC and UPC included

Every track and release gets its codes at no charge, and they stay yours if you ever move.

Real people on WhatsApp

Questions answered by a person in your language, not a ticket queue in another time zone.

Your music protected on YouTube

Content ID for your own recordings, run by the same team that runs the Claim Engine.

How it works

Three steps to release day.

1

Send us the release

Audio, artwork and details. We check them against every platform's rules so nothing bounces.

2

We deliver everywhere

Your release is sent to 150+ platforms. Plan your release date at least two weeks ahead for playlist pitching.

3

You get paid

Streams are reported monthly and paid to your bank in rupees, with splits handled for you.

Already with another distributor?

Switching is easier than you think.

Your streams, release dates and artist profiles carry over when the same ISRC codes are used. We handle the timing so your music never disappears from the stores during the move.

Ask about switching
  • Keep your codes. Existing ISRCs and UPCs are reused, so play counts stay.
  • No gap. New delivery goes live before the old one is taken down.
  • Catalogue of any size. One single or five hundred tracks, same process.

Common questions

How much does it cost?
We are finalising plans. Talk to us and we will give you the current terms for artists and for labels, including catalogue deals.
Do I keep my rights?
Yes. You own your recordings. Loon has a licence to distribute them for as long as you choose to stay.
How long until my song is live?
Most platforms show it within a few days of delivery. Give us at least two weeks before your release date so we can pitch for playlists.
What about my songwriter royalties?
Distribution collects the recording side. Writer royalties are collected by societies such as IPRS. We will tell you what you need to register and help you do it.
Can you take my music down if I ask?
Yes, from all platforms, usually within a few days.

Release with people who answer.

Tell us about your music and we will come back with terms within one working day.

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